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So, let's start by playing with other blog stuff:

Brrreeeport: Scoble's Keyword Experiment Jason Miller, webproworld What started out as an apparent debunking of an A-list blogger conspiracy has evolved into a made-up word shedding light on the search world. Microsoft's controversial employee blogger, Robert Scoble, invited readers to use the word brrreeeport on their blogs as a way to get "Z-list" blogs noticed, while testing the reach of the various search engines.

Brrreeeport Scoble's Keyword Experiment Scoble's snarky experiment was in response to the notion of the supposed Blog Club, where A-list bloggers only link to each other and thereby keeping lesser-known bloggers out of the loop of recognition in typical Critical Theory style.

The invention of the word "brrreeeport" and the invitation to put on a person's blog created a vacuum to Technorati's blog listings and popular tags. Very soon, the term was listed at the top of Technorati's most searched word. Two days later, "brrreeeport" is out ranking searches for information on the Dick Cheney hunting accident, and is third on the list of tags.

The original purpose of the experiment worked. Technorati returns some 487 results for the word, leading searchers to blogs they may have never encountered. But the memetic results led to another exploration of the efficacy of various search engines.